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Attribute Goal Setting in Assortment Planning helps Prevent Cannibalization in Retail
Product cannibalism in fashion retail occurs when similar or overlapping products compete against each other, reducing overall sales and profitability. From identical product lines to poorly timed discounts, cannibalism can confuse customers and dilute brand identity. This blog explores real-world examples, the negative impacts of cannibalism, and how product attributes like size, color, and style can help retailers differentiate their assortments, optimize inventory, and drive growth. Learn how to leverage attributes to minimize waste, align with customer trends, and create a winning strategy for your retail business.
