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Merchandise planning serves as the strategic roadmap for retailers to anticipate customer demand, ensuring they have the right inventory while aligning with financial goals.
Assortment planning and buying play a crucial role in achieving these financial objectives through smart, data-driven purchasing decisions.
Every day, merchant and planning teams make hundreds of assortment planning and buying decisions—from product conception to the point of sale. Each choice requires a balance of creativity, insight, and data-driven strategy.
Discover the fundamentals of the assortment planning process with this video series:
Introduction to Assortment Planning
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What is assortment planning, and why is it essential for retailers?
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A step-by-step overview of the assortment planning process
With over 20 years of experience in the retail technology industry as a Director of Consulting and Project Manager with both JDA Arthur and Oracle Retek, Melanie has held various positions in leadership. Her experience has been invaluable in application implementations, user training, project planning, methodology development, consulting, and managing the central US services team. Melanie has been part of the daVinci team from the beginning, guiding the business analysis and assisting in the design of daVinci’s signature product, Assortment Planning.
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