As many retailers are beginning their fiscal year, CIOs are redirecting their focus to the core tenets of IT. RSR’s Paula Rosenblum stated, “Retailers are thinking about a refresh of basic systems. They set the table for the more channel-aware, customer-centric, forecast-driven technologies that will surround them.”*
What’s more, retailers recognize the need to move their systems from Omni Channel towards “unified commerce,” which allows the entire retail enterprise to operate and function as a single technology system. By doing so, IT spending decisions tie back to strategic business goals and improving the customer experience.
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